The ad that I chose to analyze for this assignment is one of the many posters that the "got milk?" campaign created to encourage people to drink more milk. Most kids cringe at the thought of drinking milk. Milk got its reputation with kids as the healthy drink that our parents make us drink. This ad appeals to the three rhetorical devices (ethos, logos, and pathos) by showing a beautiful model drinking milk to the point were she has a milk mustache. This creates the idea that if you drink milk you can look like this to.
The first rhetorical device that this ad appeals to is ethos. In the "got milk?" ads ethos is used as the persuasive appeal. The "got milk?" campaign is a prestigeous campaign that is known for useing celebrities as its spokes people such as Beyonce, Hidi Klum, and Taylor Swift. This portreys the idea that if you drink milk you can be famous and sucessful like these people. The ad appeals to ethos well by the beautiful model presented. She stands in an attracive pose with clothing that axcentuates her curves that gives creditability that if you drink milk you can look like this. The "got milk?" campaign is trying to get kids to drink more milk by showing them that it has proven effective for the woman on the poster.
Another one of the rhetorical appeals that the creater of this ad is trying to execute is logos. The obvious example of logos is shown on the left side of the ad. "Your bones grow until the age of 35 and the calcium in milk helps," is stated. This statement can help effect the reader by putting forth the logic that drinking milk helps people grow up with strong and healthy bones. Stating that it also helps keep your bones strong after 35 shows the reader that milk is always effective.
Pathos is the emotional appeal. Whatever emotion the creator of the ad is trying to appeal to the result is remains the same. He wants you to buy his product. The example of pathos in this ad is quite obviously the super, mega foxy, awesome, hot model covering 2/3rds of the ad. The emotion I beleive that the campaign is trying to to envoke is attraction. Males in particular are targeted in this ad. "If a super hot girl is drinking milk I should also," is the idea that the "got milk?" creaters want to put in their minds.
By using the three rhetorical devices, the ad appeals to males and females of all ages. Credibility, statistics, and emotions are used in this ad to help sell the idea that people should drink more milk while also drawing our attention to it in a positvie way.
